The brand film
The brand film showcases a series of scenarios which communicate the power of sound through both personal emotion and audible stimulation. We’re a fly on the wall during a sequence of private moments people have with sounds and music. Acting as a metaphor for what inspires ReelWorld; all these sounds / inspirations come together to bring us great radio content.
We see sound / music inspiring a range of people in all sorts of situations and locations, building from subtle to grand influences and concluding to bring us to a radio listener at home. The audio builds from quiet to a full and rich soundtrack, layered by all the visual elements we’ve seen in the video, the track reaches a peak and is then ‘sucked’ down into the radio speaker.