Sunny Dancer / CRF

Ident Design

Logo design for fictitious camp for young people recovering from and/or living with cancer.

Client: Athenaeum Productions
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Sunny Dancer is a 2026 British coming-of-age comedy-drama film about a 17-year-old girl named Ivy who is in remission from leukemia. Starring Bella Ramsey, Jessica Gunning and Neil Patrick Harris Sunny Dancer takes on the subject of cancer and shares a different perspective.

Atheneum productions approached WhiteBox with the unique challenge of designing a logo for the so called ‘chemo camp’ featured heavily in the film. Delightfully tacky, suitably American but still easy on the eye ‘CRF Camp’ was brought to life and appears throughout the film on uniforms and signage.

IMAGE CREDITS   |   Colin J Smith and Sunny Dancer Distribution Limited