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One of our favourite lunchtime haunts needed some help in the branding department…so we made it our business to befriend the owner and sell the dream of a more appropriate brand style. Several bacon butties later, here’s what we came up with.

Real Good Grub.

After assessing what ‘YumYum’ was all about we realised it was really very simple. Real food, tastes good, and keeps those belly grumbles at bay all for an affordable price with no extra fuss. Whilst the simplicity and the ‘to-the-point-ness’ was key we also knew that it was important to retain the YumYum personality, the genuine human element which made it so great.

With a handcrafted logotype and simple, honest statements the brand settled into itself but it didn’t forget it’s roots; both the name and the brand hero colour were retained. Giving this wholesome cafe a new lease of life also included menu designs, coffee loyalty cards, packaging designs and exterior signage.