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Re-branding disruption.

Riot, a talented bunch of 3D artists and animation specialists, has been involved in a huge variety of projects ranging from small conceptual retail ideas to large scale architectural animations. After a good few years under their belt and with their skill-set and team growing rapidly they felt it was time to refresh their branding and asked us to get involved.

Custom Logotype

Whilst still retaining the professionalism of the brand we wanted to instil a sense of visual play with just a little bit of rebel in there. Removing parts of the letters in the logo type meant the style was efficient but intriguing. Following the development of the logotype it felt only natural to continue and a fully unique alphabet was designed for Riot to use.


With a growing team Riot needed a way to identify the different sectors within their business. A dynamic colour palette was allocated to each sector to allow for subtle differences in the presentation of their projects.