Whilst still retaining the professionalism of the brand we wanted to instil a sense of visual play with just a little bit of rebel in there. Removing parts of the letters in the logo type meant the style was efficient but intriguing. Following the development of the logotype it felt only natural to continue and a fully unique alphabet was designed for Riot to use.
With a growing team Riot needed a way to identify the different sectors within their business. A dynamic colour palette was allocated to each sector to allow for subtle differences in the presentation of their projects.